Enriching the fashion industry for the last 47 years, Ritu Kumar is the go to designer for exquisite handcrafted pieces that reflect Indian traditions and craftsmanship. Whether it is Kareena’s wedding dress or Dia Mirza’s suit, her creations are eye catching, sophisticated and graceful. Mrs. Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. With the rapidly evolving culture, the current generation of young women are drawn to aesthetic Indian motifs with western influences and contemporary designs. This has given rise to Label, where the influences are global but origins lie in Indian designs.
Not everyone can afford a custom made designer dress, that’s why Label’s competitive price points attract a lot of attention. With celebs already picking their favourites its time for you to pick yours too.
Check out our fav celebrities sporting these trendy designs –
You can now shop Label by Ritu Kumar HERE
Whose did you like the best? Let us know in comments.
Image Sources – Kareena Kapoor : Vogue.in , Kalki Koechlin : dmanewsdesk, Kriti Sanon and Genelia : labelbyritukumar.com
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